The purpose of this assignment is to create greeting cards for special occasions with a software called Adobe Illustrator CS6 or Adobe Photoshop CS6. I decided to work with illustrator for two reasons, to better myself with an “alien” software and because I thought it would be more efficient to use a tool near me rather than wait for something to come to me. My greeting cards followed a a specific theme – geometry. Using geometric shapes assisted me a lot when my vision was captured as a modern/simplistic feel. The colour swatches I chose pertained to the specific holiday look. For example, the christmas card contained the colours of green and red and for the birthday card it contains bright and happy colours like orange and yellow. In addition, I added a metallic background design to give my piece a modern appeal. Moreover, one of the instructions were to create typefaces for each that best suit an broad range of people so, I incorporated lines that don’t leave out any group in general. Finally, the incorporation of the elements and the principles of design: Line, the audience follows the lines within the piece, shape, using organic shapes. Principles of design: emphasis due to the repetition of shapes overlapping and proportion due to the size increase and decrease shown in shaped displayed.
AngeloMatusDíaz 